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Vitamin D deficiency is a worldwide epidemic, with over one billion people at risk from associated diseases of vitamin D deficiency. Increased use of sunscreen that effectively blocks the body from absorbing UVB rays,  in turn prevent the body from making its own Vitamin D. As many as 70% of Brits are thought to have inadequate stores of Vitamin D, due to a combination of diet, poor weather and short winter days.

In August 2010, a landmark study reported that Vitamin D was found to influence more than 200 genes. Specifically, the research team found 2,776 binding sites for the Vitamin D receptor along the length of the genome.

It has long been known that edible fungi such as the white button mushroom are abundant in Vitamin D. Derived from certified-organic Agaricus bisporus mushrooms, widely known and eaten in meals, Minvita’s Mushroom Superfood Powder provides superior levels of Vitamin D2. Made from 100% natural and organic white button mushrooms. Carefully grown under UV light to produce healthy mushroom packed with Vitamin D.

According to recent studies, Vitamin D2 has been shown to be as effective as Vitamin D3 in maintaining circulating concentrations of 25-hydroxyvitamin D. Further research has shown that natural forms of Vitamin D may be more effective than chemical extracts.

Not only is Minvita Mushroom Powder high in Vitamin D2, it also provides a host of antioxidants along with riboflavin, niacin, and copper – all in a totally vegan-friendly, natural and organic product.

Just 2g /day of Minvita Superfood Mushroom Powder will provide the recommended allowance of Vitamin D. Its versatility means it can be mixed into smoothies or used as a cooking ingredient.
Minvita Mushroom Superfood Powder is availbale from www.minvita.co.uk priced £29.99 for 80g.


About Minvita

Minvita strongly believe that nature provides us with fruit, vegetables and herbs that contain all the vitamins, minerals and nutrients that our bodies require. They question the need to resort to artificially manufactured products when a natural, organic alternative is available. Minvita take great care to ensure that any products that carry the Minvita logo are harvested in a sustainable manner to ensure no impact on the local environment.

Minvita are a dedicated and passionate team that takes great pride in the work that they do and they believe that by choosing Minvita products,  customers will get the very best that nature has to offer.

For more information or press samples contact Rebecca Goodyear PR on:
020 3651 7360
hi@rebeccagoodyear.com