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New Client Announcement: NAOBAY

New Client Announcement: NAOBAY

Spanish Beauty Brand NAOBAY – Natural & Organic, Beauty & You – Now Available in the UK

 

NAOBAY was born out of one Spanish family’s history in cosmetics formulation. The father with a strong background in the industry, set up his own factory. Upon completing their studies, the son (with a mechanical engineering degree) and daughter (with a pharmacy degree) joined the business. After years of experience, they decided to create their own brand with their own approach of what cosmetic products should be. Tired of ordinary designs, cumbersome labels, uncomfortable packaging and boring products, especially as related to organic cosmetics, they set about creating something different, and so NAOBAY was born.

NAOBAY is about beauty products that care for people and the environment, with clear messaging, simple designs, clean packaging but most importantly effective products. They take pride in their continuous research and development of new products, whilst meeting the ECOCERT standard of organic products. All products are labelled clearly with the percentages of natural and organic ingredients in their products, and no ingredients suspected of having long-term risk to human health are used; such as petrochemicals, artificial preservatives or colours, parabens, silicones, mineral oils, SLS/SLES, formaldehyde, dioxins, ethoxylated material, paraffin/petrolatum, isothiazolinones (MI), PEGs or BHT.

NAOBAY truly believe natural products and organic products are better for both our bodies and the environment. That is why NAOBAY use the best natural and organic emollients (moisturising ingredients such as argan oil, olive oil and rosehip oil) and natural emulsifying systems that come from sugar cane.  All of NAOBAY’s formulas are biodegradable, never tested on animals, and neither to NAOBAY work with laboratories that have facilities for animal experimentation. All products are vegan, and no ingredients are genetically modified or grown with pesticides, synthetic fertilizers, sewage sludge or ionizing radiation.

NAOBAY’s containers are recyclable and come from recycled material already. The wood used is certified by FSC, and also recycled from the waste of the timber industry in the area where NAOBAY is produced.

Skincare Hero Products

Oxygenating Foam Cleanser RRP £32.95 – Liquid cleanser that turns into airy foam for gentle and effective cleansing. Removes dirt, oil, impurities, environmental pollutants and makeup to keep skin clean, radiant and refreshed. Enriched with aloe vera and chamomile extracts from organic farming. Suitable for all skin types and ideal for combination or sensitive skin, and gentle enough to use every morning and evening.

Moisturising Milk Cleanser RRP £18.50 – Formulated with olive oil, gotu kola and sweet almond oil to protect the skin’s lipid barrier and provides cells with moisture. The formula removes daily impurities and makeup while restoring cutaneous elasticity. Ideal for dry and sensitive skin.

Mattifying Face Toner RRP £11.95 – A multi-beneficial formula that works to eliminate shine and excess oil, whilst refreshing and revitalising skin. Fortified with rice starch, organic aloe vera and natural astringent extracts, the lightweight toner delivers optimum hydration, leaving skin with a smooth, flawless finish. Ideal for blemish-prone or oily skin types.

Moisturizing Peeling Face Scrub RRP £15 – A facial milk with natural exfoliating effect from the acai palm tree. This face peel gently removes surface cells and impurities, whilst reducing the appearance of fine lines by combining olive oil, shea butter and sweet almond oil, and gotu kola extract to soothe.

Oxygenating Cream RRP £32.95Suitable for all skin types, with a blend of rosehip and sweet almond oils to reinforce the skin’s hydrolipidic film. Fast-absorbing and ultra-lightweight, the breathable formula creates a flawless make-up base.

Renewal Antioxidant Cream RRP £52.95 – A high performance formula that works to combat fine lines, wrinkles and signs of fatigue. Fortified with resveratrol a powerful antioxidant, this fast-absorbing cream protects from daily environmental aggressors, whilst a nourishing blend of Argan and Rosehip Oil soften the look of lines and wrinkles to reveal a smoother, more refined complexion with a youthful glow.

NAOBAY is a global beauty brand, and is available in the UK from www.lookfantastic.com, beautyexpert.com and mankind.co.uk. For more information visit www.naobay.co.uk

That’so The Future of Sun Care All In One: The Smart Sunscreen

That’so The Future of Sun Care All In One: The Smart Sunscreen

In this modern age of technology, everything is getting smarter. We have smart phones, smart TVs, smart heating in the home and even our makeup is getting smart. So why not suncare as well?! We’ve had it drilled into us for years that it doesn’t matter how many times we apply our sunscreen, we only ever get the SPF stated on the bottle. Well, there is one sunscreen breaking the rules and saying actually why not be able to do exactly that!

Italian tanning and skincare experts at That’so have developed the All-in-One Line based on innovation, multi-purpose use, easy application and high quality active ingredients. A bleeding cutting edge range of the products, That’so has already won an award and was voted most innovative beauty product by FMCG buyers at 2016 Stamegna Network – Beauty Care.

that so sun

That’so All In One SPF 20-30-50+ Protective Dry Oil Spray
1, 2 or 3 times to step from protection 20 to 30 to 50+. To obtain SPF 20, you need to spray the product uniformly for
10 seconds. 3 minutes after the first application, spray the product again to achieve SPF 30. Wait 3 more minutes after the second application and spray the product again to obtain a super high level of sun protection SPF 50+.
As well as protecting, the product also offers super melanin stimulation thanks to TYR-EXCEL™ (activated by UV rays) and MELANUP+™ (works without UV rays). TYR-EXCEL™ promotes tanning speed and intensity, whilst restoring the cutaneous barrier, it acts as a tan enhancer and moisture protecting agent. MELANUP+™ enhances natural melanin production without UV -exposure. and guarantee a high level of hydration. It also enables faster tanning in products with SPF, allowing protection and tanning at the same time.

RRP £18.95 available from www.thatsoskincare.com

This is a patented product, using a specific broad spectrum of UVA and UVB filters. It boasts 5-actions-in-one, offering safeguarded protection to the sun that works before, during and after exposure:

Aside from the melanin enhancers and progressive SPF, other active ingredients include:

  • Avocado Oil: its emollient and hydrating properties make it perfect for dry, dehydrated or mature skins.
  • Jojoba Oil: it has extraordinary skin-softening properties, as well as the ability to minimise fine lines and wrinkles, promoting skin suppleness while assisting with the rejuvenation of the skin.
  • Vitamin E: its antioxidant properties help prevent free-radical damage to the skin.

That’so All In One After Sun Micro-Emulsion After Sun Spray is an amazing after sun product, however it can also be used before sun exposure, thanks to its MELANUP+™ content. It’s rich in moisturising, refreshing and anti-erythema active ingredients, enhances suntans and repairs the skin from sun damage. The easy spray application provides a soothing and refreshing feeling on the skin.

As well as MELANUP+™, the formula contains the following active ingredients:

  • D.S.B. C®: anti-inflammatory and protects the skin fighting against free radicals and deeply hydrating the skin.
  • INHIPASE®: has an anti-inflammatory, anti-redness and anti-dryness action on the skin.
  • St Paul’s Wort: a powerful anti-inflammatory for the skin.
  • Aloe Barbadensis: has a powerful hydrating effect on the skin, aloe vera is also anti-inflammatory, helps protect the epidermis, and has a long-term hydrating effect.
RRP £18.95 available from www.thatsoskincare.com
About That’so
Steeped in the banks of Bassano Del Grappa That’so was founded on a concept of quick instant results when it comes to skincare and fake tanning. All their research, development and manufacturing is carried out in house by the best scientific minds within the beauty industry. We create bespoke patented formula’s using the best active ingredients supported by clinical trials. But above all else That’so ooze luxury and elegance – it’s the Italian in them!

For more information, samples, high res images contact Rebecca Goodyear PR on hi@rebeccagoodyear.com or call 020 3651 7360.

9 Skincare & Beauty Myths Debunked by Formula Botanica

We hear so many statistics created to scare consumers and vilify the mainstream beauty industry, but how many of them are founded upon firm evidence? Lorraine Dallmeier, Formula Botanica’s Director, debunks the myth and states the facts as she debunks these 9 common skincare and beauty myths.

Formula Botanica: Myth 1) 60% of everything you put on your skin ends up in your bloodstream.

This is one of the worst and most commonly stated myths in the industry, and some even say that 100% of what you apply to your skin ends up in your bloodstream. Thankfully, this is not true, as if it were we’d end up as big bulbous sacks of water every time we showered. One simply cannot put a definitive figure on this statistic; none, some or all of something can end up in your bloodstream, there are so many factors at play – your own skin’s health and makeup, the quantities of substances applied, whether there are any other substances present (penetration enhancers will by nature raise the percentage), temperature of product, temperature of skin, the list goes on!

Carrier oils will absorb into the stratum corneum, the very top layers of the skin, and generally won’t go any further, whilst essential oils can end up in your bloodstream, although some of this happens through inhalation.

Formula Botanica: Myth 2) It takes 26 seconds for a cosmetic ingredient to reach your bloodstream

It is impossible to put a definitive time on how long it may or may not take an ingredient to reach your bloodstream. Some ingredients will penetrate the skin and hit the bloodstream rapidly, some won’t get there at all, and others will pool in the skin and be released over time. It also depends on the size of the substances’ molecule and where you apply on your body, as some areas of the skin have thinner skin than others.

Formula Botanica: Myth 3) The average woman’s body absorbs 4lbs 6oz of chemicals a year

Based on the aforementioned points it should come as no surprise that it is impossible to put such a definitive figure on this type of claim. In order to do so, one would have to carry out extremely carefully controlled clinical trials to measure the outcome. This myth originated in the mainstream media, and there are no clinical trials to back it up. Also, when one thinks about it, your food is all made of chemicals, and our bodies absorb certain chemicals from our diet on a daily basis – much more than 4lb 6oz a year!

Formula Botanica: Myth 4) Mineral oils stops the skin from breathing

Mineral oil contains large molecules which will sit on the top of the skin, creating an occlusive layer. Our skin doesn’t actually breathe, but we understand breathing used in this context to mean that our skin needs to expel certain things, for instance when we sweat. However, it’s not just mineral oils that behave like this, all carrier oils have large molecules that will do just the same, the difference being that plant oils are similar in composition to the lipids found naturally in your skin, that can be metabolised easier by your body. They also contain botanical ingredients that are of benefit to your skin.

Formula Botanica: Myth 5) All preservatives are dangerous

Certain preservatives can irritate skin; others have raised big question marks around their use; others are believed to be hormone disruptors, or worse. Some are avoided by consumers altogether. However, preservatives form a very important purpose in your cosmetics. They prevent fungus, bacteria and yeast from growing in your products. If any of these microbes came into contact with your skin they may cause infection or worse – people have been blinded and even killed by unpreserved products. Luckily there are plenty of natural preservatives coming onto the market all the time, and these can be used to keep your skin safe and meet natural and organic formulation requirements.

Formula Botanica: Myth 6) If I avoid synthetics in my skincare, I will avoid them altogether

Many preservatives and other ingredients in cosmetics have been used in the food industry for decades. A study in the New York area in 2006 showed that 90% of food served contained parabens, they are often hidden as E numbers and preservatives.

Parabens are also found in nature in many different fruits and vegetables.

Formula Botanica: Myth 7) “The EU has banned over 1000 cosmetic ingredients, whilst the USA (FDA) has banned only 9”

The above statement isn’t actually a myth, as the figures add up to be true, however you need to understand the statement in context. The list created by the EU contains over 1400 ingredients – some of which you would NEVER find in a cosmetic formulation, including radioactive matter, vaccines, cells or tissues from human origin and asbestos. It’s true that the FDA has been slow to ban or licence ingredients suitable for use, but it’s important to understand the numbers.

Formula Botanica: Myth 8) Natural skincare is chemical-free

Everything is a chemical, be it natural or manmade. What people mean when they state the above is that their skincare doesn’t contain any synthetic ingredients. Don’t forget that natural doesn’t always mean safe, there are plenty of natural ingredients that you should always avoid in skincare.

Formula Botanica: Myth 9) Most conventional skincare only contains synthetic chemicals

There are many synthetic chemicals used in skincare, but the fact is the most commonly used chemical in conventional skincare is distilled water. It’s cheap, it’s easy and it doesn’t give much benefit to your skin or hair other than mild hydration.

Next time you hear a crazy-sounding myth on the internet, research the facts, or ask an expert from Formula Botanica (tweet them @formulabotanica), and be prepared to find out why natural and organic are truly better for you.


About Formula Botanica

Formula Botanica, the ODLQC accredited Online Organic Cosmetic Science School founded in 2012 with over 1500 students and graduates in 86 countries. Director of Formula Botanica Lorraine Dallmeier BSc (HONS) MSc MIEMA MRSB CEnv, a Biologist by training, developed a love of plants for cosmetic application after working in the field of environmental management for over a decade. Lorraine is a Chartered Environmentalist, as well as a full Member of the Royal Society of Biology, the Society of Cosmetic Scientists and the Institute of Environmental Management & Assessment.

Formula Botanica’s virtual HQ is located in the UK but they are an international Organic Cosmetic Science School with an international team of experts. There are 10 digital courses at present, 100% online, which students can study at their own pace in their own time. The courses teach everything you need to know in order to go from complete beginner to organic cosmetic formulator and teacher. Many graduates have used their courses to successfully launch or grow their own cosmetics business. They fly the flag for organic and natural skincare all over the world and are ambassadors for a healthier, safer way of life.

Lorraine Dallmeier of Formula Botanica is available for expert comment on beauty formulas, ingredients, both synthetic and natural, beauty and business advice.

Business case studies and success stories are available for placement.

For all enquiries contact Rebecca Goodyear Health & Beauty:

+44 (0) 20 3 651 7360

hi@rebeccagoodyear.com

Ditch the White Stuff, the Brown Stuff and GABA Load of This!

Ditch the White Stuff, the Brown Stuff and GABA Load of This!

We’re adding to the rice debate. Should you choose white rice over brown rice, or should you look to something completely different and try Minvita GABA rice?!

Brown rice is often thought of as “good” rice, and white rice “bad” rice, but the truth is in terms of nutrient content the differences are negligible. Let’s look at basmati rice as an example. Whilst brown rice does have twice as much fibre, it’s only 2g vs 1g in a serving, and whilst it also has 33% more protein, it’s only 4g vs 3g per serving. In general, rice is not a very good source of nutrients and should not be considered as such.

Whether on diets or trying to eat more healthily, we’re often told to ditch all the white foods – rice, pasta, bread, potatoes. But the main problem with these foods is that we have a tendency to eat too much of them, and they frequently act as a vehicle to deliver more unhealthy foods – including refined salts, sugars, and trans-fats. Over-eating in these instances can lead to insulin spikes which is not healthy for anyone, never mind someone trying to curb cravings on a healthy eating regimen.

But what if there was a rice that was rich in nutrients that provided obvious health benefits? Well, this is where GABA rice comes in.

People often cite brown rice as being higher in fibre and so leaves you feeling fuller longer than if you eat white rice, but as we saw in the example above, the fibre content is still relatively low. Well, just one 50g serving of Minvita Organic Sprouted Black GABA Rice provides 24% of your RDA of Fibre. That’s 3 times the amount of fibre in brown jasmine rice, and 6 times that of white rice.

GABA rice is considered as a superfood, in which researchers have found that a regular intake of GABA (gamma aminobutyric acid) helps improve nerve functioning, prevents the onset of Alzheimer’s and Parkinson’s diseases, reduces sleeplessness, relieves constipation, lowers blood pressure and prevents various types of digestive cancers. Rice germ also contains Gamma Oryzanol – an antioxidant that help prevent cancers and wrinkles from ageing.

GABA is an amino acid and the major inhibitory neurotransmitter in the brain. It inhibits the transmissions of nerve impulses and maintains a balance in the brain between excitation and inhibition, acting as a calming agent.

GABA rice is shown to help with :

• anxiety and depression

• stress-related fatigue

• memory and cognitive function

• lowering blood pressure

• suppressing liver damage

The recommended GABA intake for most people is about 50-100 mg/day. For those who suffer from nervous-related health problems or anxiety disorders, the recommended intake is 150-250 mg/day. For the most benefit, consumption of GABA is recommended at 150 mg/day for at least 8 weeks consecutively. The nutritional values for Minvita GABA Rice are more than twice as much as other GABA rices on the market!

More About Minvita GABA Rice

Available in three varieties, Jasmine, Black and Jasmine-Green Tea, this GABA rice is also known as Germinated Brown Rice (GBR). It’s made from top quality Thai jasmine and black wholegrain rice, harvested from paddy fields in Sisaket, Thailand.

The rice is soaked for 24 hours, when the maximum possible nutrition level is reached, to stimulate germination, then parboiled, locking in the vitamins, nutrients and amino acids, especially gamma-aminobutyric acid (GABA).

Minvita GABA is made from top quality certified organic rice from Northeast Thailand, where we are based, using the application of local knowledge in the production to help extend the shelf-life and nutritional values of the rice to be better than regular milled rice. Minvita use paddy or unmilled rice for the germination process, then steam and dry the germinated paddy rice before milling, as they have found from experience that this better captures the valuable nutrients in the rice grain, in spite of being a much more labour-intensive process.

GABA rice is available from Ocado, Whole Foods, Planet Organic, Revital and www.minvita.co.uk priced £5.99 for 500g.


About Minvita

Minvita strongly believe that nature provides us with fruit, vegetables and herbs that contain all the vitamins, minerals and nutrients that our bodies require. They question the need to resort to artificially manufactured products when a natural, organic alternative is available. Minvita take great care to ensure that any products that carry the Minvita logo are harvested in a sustainable manner to ensure no impact on the local environment.

Minvita are a dedicated and passionate team that takes great pride in the work that they do and they believe that by choosing Minvita products, customers will get the very best that nature has to offer.

For more information or press samples contact Rebecca Goodyear PR on:

020 3651 7360

pr@rebeccagoodyear.com

Ditch the White Stuff, the Brown Stuff and GABA Load of This!

Could Switching Your Rice Give You Better Sleep & Less Stress?

It’s National Sleep Awareness Week, and we want to help Great Brits get a great night’s sleep. There are a variety of causes of sleep problems, including psychological problems – depression, anxiety and stress; neurological disorders, including Alzhiemer’s, dementia, delirium and Parkinson’s; lifestyle habits such as stimulants (smoking, caffeine, alcohol) and irregular sleep patterns; night trips to bathroom, and painful conditions.

Whilst some of these causes are unavoidable, there are several things that one can do to help improve the quality of their sleep –

5 Tips to Aid Sounder Sleep

1. No technology at least an hour before bed. The most simple but important reasons technology affects our sleep is cognitive stimulation, although looking at the backlit devices also plays its part.

2. Practice Meditation and yoga, or deep breathing exercises. these all help to calm the nervous system, and slow the body down. Try Child’s Pose, Cobbler, Head to Knee and Reclining Pigeon.

3. Make a worry list, or a to-do list. Many people have problems getting to sleep because they have whirring thoughts about what they have to do the next day, and your brain is worried that you might forget them if you go to sleep. Writing things down can help ease the anxiety. Keep a pen and paper by your bed if that helps.

4. No nightcaps. Whilst the name might suggest that a little tipple before bed will help you sleep, the fact is that drinking alcohol close to bedtime can cause you to go straight into a deep sleep. This means you miss out on the usual first stage of sleep, called rapid eye movement (REM) sleep. In the course of a night you usually have six to seven cycles of REM sleep, which leaves you feeling refreshed. However, if you’ve been drinking you’ll typically have only one to two, meaning you can wake feeling like you’ve barely slept.

5. Eat right, eat well. Incorporate the following food groups into your diet – foods rich in B6, such as tuna, salmon, chickpeas and bananas; calcium-rich yoghurt and kale; tart cherry juice, consumption of which increases the availability of tryptophan, a precursor to serotonin; and Minvita Organic Sprouted GABA Rice, to naturally calm the nervous system.

More About Minvita GABA Rice

GABA rice is considered as a superfood, in which researchers have found that a regular intake of GABA (gamma aminobutyric acid) helps improve nerve functioning, prevents the onset of Alzheimer’s and Parkinson’s diseases, reduces sleeplessness, relieves constipation, lowers blood pressure and prevents various types of digestive cancers. Rice germ also contains Gamma Oryzanol – an antioxidant that help prevent cancers and wrinkles from ageing.

GABA is an amino acid and the major inhibitory neurotransmitter in the brain. It inhibits the transmissions of nerve impulses and maintains a balance in the brain between excitation and inhibition, acting as a calming agent.

GABA rice is shown to help with :

• anxiety and depression

• stress-related fatigue

• memory and cognitive function

• lowering blood pressure

• suppressing liver damage

The recommended GABA intake for most people is about 50-100 mg/day. For those who suffer from nervous-related health problems or anxiety disorders, the recommended intake is 150-250 mg/day. For the most benefit, consumption of GABA is recommended at 150 mg/day for at least 8 weeks consecutively. The nutritional values for Minvita GABA Rice are more than twice as much as other GABA rices on the market!

Available in three varieties, Jasmine, Black and Jasmine-Green Tea, this GABA rice is also known as Germinated Brown Rice (GBR). It’s made from top quality Thai jasmine and black wholegrain rice, harvested from paddy fields in Sisaket, Thailand. The rice is soaked for 24 hours, when the maximum possible nutrition level is reached, to stimulate germination, then parboiled, locking in the vitamins, nutrients and amino acids, especially gamma-aminobutyric acid (GABA).

Minvita GABA is made from top quality certified organic rice from Northeast Thailand, where we are based, using the application of local knowledge in the production to help extend the shelf-life and nutritional values of the rice to be better than regular milled rice. Minvita use paddy or unmilled rice for the germination process, then steam and dry the germinated paddy rice before milling, as they have found from experience that this better captures the valuable nutrients in the rice grain, in spite of being a much more labour-intensive process.

GABA rice is available from Ocado, Whole Foods, Planet Organic, Revital and www.minvita.co.uk priced £5.99 for 500g.


About Minvita

Minvita strongly believe that nature provides us with fruit, vegetables and herbs that contain all the vitamins, minerals and nutrients that our bodies require. They question the need to resort to artificially manufactured products when a natural, organic alternative is available. Minvita take great care to ensure that any products that carry the Minvita logo are harvested in a sustainable manner to ensure no impact on the local environment.

Minvita are a dedicated and passionate team that takes great pride in the work that they do and they believe that by choosing Minvita products, customers will get the very best that nature has to offer.

For more information or press samples contact Rebecca Goodyear PR on:

020 3651 7360

pr@rebeccagoodyear.com