The Rise & Rise of Dr Bronner’s To A Global Household Name
STOP PRESS: Dr Bronner’s Soap featured on ITV’s Big Box Little Box this month, a new six part primetime factual entertainment format “that takes the modern phenomenon of customer reviews to the next level.” Featuring ordinary families from across the UK, the program captures on camera their reaction as they test a wide range of everyday products. Entertaining, funny and informative, the households give a real life take on the latest items being marketed in the UK.
The households put the Lavender Dr Bronner’s Magic Liquid Soap to the test, and displayed a whole array of uses on the show, including –
One lady tester commented “ooh it smells good”, and whilst a young man living in a shared house didn’t get on with cleaning his teeth with the Lavender flavour “it tastes sort of like sambuca“, his flatmate declared “it cleaned the toilet really well”. As for their other flatmate who commented “you shouldn’t be able to put something that you clean the toilet with in your mouth“, we reply “WHY NOT“?! We would like to recommend to the first chap that the Peppermint flavour is far superior for brushing your teeth, just ask Eminem!
To catch the full program, click here to watch on ITV player here. Dr Bronner’s features from 13’56 till 15’22..
With its unique “All-One” philosophy, Dr Bronner’s Magic Soaps offer you 18-in-1 uses. And still, as if having an all-purpose cleaner for face, body, and your home would not be enough, many Dr Bronner’s fans all around the world come up with their own ideas of how to further use the brand’s soaps. One of the many great uses that has recently proven quite popular in the beauty community is turning the Magic Soaps into make-up brush cleansers. Very curious about the results, I gave it try myself and ran my make-up brushes a Dr Bronner’s bath.
2 eye make-up brushes (1 made of synthetic, 1 made of a blend of goat hair and synthetic bristles)
1 concealer brush (synthetic bristles)
1 blush/ contour brush (synthetic bristles)
I have mainly used my brushes to apply powder products, such as eyeshadows and blushes. Merely the small concealer brush has been used with creamy textures. Hence, with regard to the products Dr Bronner’s Liquid Soap had to deal with, I think I have created an ideal basis to start from.
To begin with, I used lukewarm water to make my brushes damp and prepare them for the “lathering” that should follow. After that, I poured 2-3 droplets of the Dr Bronner’s Baby Mild Liquid Soap (a tiny, tiny bit goes a long way!) into the palm of my hand and started swirling each brush until the soap formed a soft and gentle foam. Soon, the foam would change its colour from white to beige and light pink, respectively, and show its cleansing powers. So far, so good. Following this, I rinsed my brushes under clear, lukewarm water and made sure that no soap would remain in the bristles.
Shaping and laying the brushes out carefully to let them air dry, I could already tell that Dr Bronner’s has done a really good job. The bristles were squeaky clean and I could not detect any coloured spots in the bristles that would indicate remains of make-up products. Once they were dried, I was more than happy with the result:
The dry and freshly cleaned brushes confirmed my first impression. Plus, in comparison to many other products especially made for deep cleansing make-up brushes, the liquid soap left the bristles feeling soft and flexible. However, there is still one point I am rather displeased with: While my synthetic make-up brushes look “So Fresh and So Clean, Clean…”, my eyeshadow brush made of a blend of real and synthetic hair seems to have suffered from the soapy treatment. It looked more tousled and a bit out of shape.
In general, I am surprised how well Dr Bronner’s liquid soap works for deep cleansing make-up brushes. From now on, I will definitely use the Baby Mild soap to clean my brushes.