Back in October last year, I was invited to the Diversified headquarters in Brighton. Diversified are the publishers of Natural Products News and Natural Beauty News, amongst other titles, and organisers of several trade events including Natural & Organic Products Europe.
The panel was chaired by Julia Zaltzman, editor of Natural Beauty News, and also sitting were Sonia White, founder of Love Lula, Donna Ashcroft, buyer at www.biggreensmile.com and Lorraine Dallmeier from Formula Botanica.
Four questions were posed, and I thought it would be interesting to share my musings on all of them with you. Here is the fourth question:
4. Trends of 2017 – What are the big trends set to make an impact in 2017?
The popularity of mineral makeup continues to grow, and there are several makeup trends that are incredibly easy to recreate with natural and organic products.
I think the global beauty trend will continue to grow, we saw so many Ayurvedic and African beauty brands launched last year, plus there are a lot of natural and organic beauty brands coming out of Eastern Europe.
Slow beauty continues to grow: products made with five or fewer ingredients, with the emphasis on less is more. The DIY beauty trend will also continue on the back of the slow beauty movement. Fresh beauty will also become more prominent: beauty products made with fresh food ingredients that are kept in the fridge.
The rise of beauty from within products also shouldn’t be ignored: supplements for beauty are on the up. Several collagen brands have launched already in 2017, and we have also seen beauty complexes from supplement brands become the focus of big marketing campaigns for brands.
When it comes to skincare trends, 2016 saw a rise in consumer interest in natural and organic products. Trends for 2017 in skincare include:
Superfoods in Beauty: think kale, algae, coconut and Indonesian tropical superfruit mangosteen.
Pre- and Pro- biotics in Skincare: beneficial ingredients to feed your skin’s probiotic cultures, plus the good bacteria beneficial for our skin’s health, such as lactobacillus and bifidobacterium. Prebiotics are ingredients, such as fermented radish root and black tea extract, that feed the probiotics living on your skin.
Daily Exfoliation: scrubs that are gentle enough to use every day that don’t strip the skin of its essential sebum and help improve dry, flaky skin, encourage cell turnover, brighten and tone the skin.
When it comes to makeup trends, here is our roundup:
No makeup-makeup is still a huge trend but for those who aren’t blessed with flawless skin, there is always the option to cheat! The best starting point on your journey to a clear complexion is ensuring you have a stellar beauty regime, ensuring you cleanse, tone and moisturise day and night. Remove your makeup religiously, and try to go at least two days a week without makeup.
For a little helping hand to achieve a radiant complexion that still looks natural, utilise a BB or CC Cream. Apply with a foundation brush to blend well and for ultimate dewiness finish skin with a spritz of toner. This will also help set your coverage.
After the big trend of matte lips it was great to see lipgloss making a comeback for 2017. Lip gloss helps lips appear fuller as it gives depth, the shine makes the lips appear healthy and more youthful. It’s not just lips however that are up for a glossing. Glossy eyelids are still a big look, and the gloss trend has also move to cheekbones and collarbones – think about how you would use a highlighter and try substituting your highlighter for either a clear or nude gloss.
Lipstick as Blusher
Makeup artists frequently use lipsticks on the cheeks, but the success of pulling off this look all depends on the quality of the lipstick. Ideally, you want a product that’s not too matte, not too glossy and fairly sheer. The colour needs to be considered carefully, the shade needs to be fairly neutral. Think pale pinks, beige-pinks and corals and be sure to use a primer on your skin first to create a long-lasting barely there but beautifully blushed look. Wear the same colour on both your lips and cheeks to tap into the monochromatic makeup trend of 2017, in a stylish and modern way.
Have we missed any key trends for 2017? What do you predict for the coming months? Email us firstname.lastname@example.org