In the e-marketing part of this blog series, we touched on how a blog is a great way to give people a reason to visit your site. We also encouraged you to share your blog with your email customer database.
Many companies start a blog on their website because they have heard it is good for SEO purposes. This is true, but in fact you can get so much more from your content. Here are our top tips for getting the most out of your content:
- Share, share and share alike. You’ve spent ages crafting this killer blog post, so give it the attention it deserves. Share on all your social media channels. This will attract more initial traffic to your post, achieving greater visibility and help build customer trust and loyalty.
- Make sure others can share the love. Ensure you have sharing buttons on your blog page, so that your readers can share your content at just the click of a button.
- Bookmarking sites. Utilise bookmarking sites such as Stumpleupon, Digg and Delicious to help people find your content more easily.
- Recycle and update. There is nothing wrong with using old content that has and is performing well to create a new post. Likewise, there is nothing wrong with updating your old content to bring it up to date, perhaps with new research or new products. It is also a good idea to continue to share links to your evergreen content on social media to help increase inbound links.
- 3rd Party Content Aggregators. Look to harness the power of bigger publishing platforms, such as Linkedin Pulse, Huffington Post and Medium, currently the biggest content site out there!
Need some help with your content strategy? Email us hi@rebeccagoodyear.com