As many people turn to organic alternatives for their food and household cleaning items, they are discovering that there are more things that they can do to enhance green living. It’s no wonder that organic skincare products and organic makeup are hitting the mainstream in 2016.
There are more and more brands popping up. Small, artisan, green and independent brands are catalysing the movement of organic into the mainstream by not only giving consumers a greater choice in the marketplace, but also filling the gaps in the beauty industry. Be it in terms of price points or beauty solutions, these brands are finding their space and offering consumers a wide variety of choices.
A key indicator of just how well organic is performing is the fact that you can walk into almost any supermarket and buy a natural or organic beauty product, as well as department stores, hip fashion independents and multis, and even online stores aimed at young, trendy things. It’s safe to say that organic has made it.
Is this just a fad? We’d hazard a guess not. We believe we are seeing a paradigm shift from fast-paced technology-fuelled, fast-food, fast-living lifestyle to a more simplistic way of life. Even in the city, people are searching out their quiet, happy tranquil places and spaces, be it the great outdoors, a yoga mat or taking time to create.
Formula Botanica is a driving force behind this movement, for not only do they champion the use of natural and organic ingredients, they also give formulators all the necessary tools to go forth and create their own beauty business; the formulation knowledge is just a part of it.
They embrace the concepts of simplicity, skin foods and use the finest organic botanical extracts in formulations. Studying with Formula Botanica gives people the opportunity to run their own cosmetics business; the chance of a new start, a chance to address work/life balance and make their work something they love.
Formula Botanica encourage their students to be proud of preservation, and strongly encourage formulators to preserve all skincare products adequately. Thankfully this is now the law in most countries that have adequate cosmetic regulations, but there are still many formulators out there who believe that selling an unpreserved water-based cosmetic is better and healthier.
About Formula Botanica
Formula Botanica, the ODLQC accredited Online Organic Cosmetic Science School founded in 2012 with over 1500 students and graduates in 86 countries. Director of Formula Botanica Lorraine Dallmeier BSc (HONS) MSc MIEMA MRSB CEnv, a Biologist by training, developed a love of plants for cosmetic application after working in the field of environmental management for over a decade. Lorraine is a Chartered Environmentalist, as well as a full Member of the Royal Society of Biology, the Society of Cosmetic Scientists and the Institute of Environmental Management & Assessment.
Formula Botanica’s virtual HQ is located in the UK but they are an international Organic Cosmetic Science School with an international team of experts. There are 10 digital courses at present, 100% online, which students can study at their own pace in their own time. The courses teach everything you need to know in order to go from complete beginner to organic cosmetic formulator and teacher. Many graduates have used their courses to successfully launch or grow their own cosmetics business. They fly the flag for organic and natural skincare all over the world and are ambassadors for a healthier, safer way of life.
Lorraine Dallmeier of Formula Botanica is available for expert comment on beauty formulas, ingredients, both synthetic and natural, beauty and business advice. Business case studies and success stories are available for placement.
For all enquiries contact Rebecca Goodyear Health & Beauty:
+44 (0) 20 3 651 7360
hi@rebeccagoodyear.com